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Vodafone Italy SIM Cards and eSIM for Tourists: Plans, Prices, and Where to Buy

Vodafone is the fastest and most reliable mobile network in Italy, making it a top choice for travelers who prioritize high-speed data, smooth video calls, and reliable connectivity.

If you are going to visit Italy and consider whether or not you should pick a Vodafone Italy SIM card, this guide breaks down everything you need to know about getting connected with Vodafone – including official tourist plans, airport store locations, passport registration rules, and travel eSIM alternatives.

What Is Vodafone in Italy?

Vodafone is part of Italy’s largest mobile operator following a merger with Fastweb.

On January 1, 2026, Swisscom formally completed the legal merger of Vodafone Italia and Fastweb into a single combined company (Fastweb S.p.A.). Together, the combined Fastweb+Vodafone entity leads the Italian mobile market with a 29.8% market share, holding a top position over competitors TIM, WindTre, and Iliad.

For toursits, the brand name on stores, SIM packaging, and mobile plans remains Vodafone. You get the same physical SIM cards, store experience, and nationwide coverage as always.

How Fast and Reliable Is Vodafone’s Network?

Vodafone is Italy’s top-performing network for overall download speeds, upload speeds, and connection reliability.

According to independent performance testing from Opensignal, Vodafone leads the country across major network quality metrics:

  • Fastest Speeds: Vodafone wins outright in Download Speed, Upload Speed, 5G Download Speed, and 5G Upload Speed.
  • Most Reliable: Vodafone holds 1st place in Reliability Experience, ensuring your mobile internet stays active when navigating or using travel apps.
  • Best 5G Media Experience: Vodafone wins outright for 5G Video Experience and 5G Games Experience.

While Vodafone leads in raw speed and reliability, competitor TIM holds an edge in overall video streaming consistency, while WindTre offers strong geographic 5G availability.

You should choose Vodafone if maximum download speed, fast uploads, and steady network reliability are your highest priorities while traveling in Italy.

Vodafone mobile network performance compared to others in Italy
Vodafone mobile network performance compared to others in Italy (Source: Opensignal)
Vodafone coverage map in Italy
Vodafone coverage map in Italy (Source: nperf)

“Vodafone Travel” Is Not the Same as a Local Vodafone Italy SIM

Buying a global “Vodafone Travel” roaming eSIM online is not the same as getting a local Vodafone Italy SIM.

Vodafone licenses its brand name globally. International roaming eSIM packages sold under generic “Vodafone Travel” branding often route data through foreign servers or third-party networks, which can result in slower speeds.

For the best performance, purchase an official local Vodafone Italy SIM or eSIM when you arrive, or ensure your online seller connects directly to Vodafone’s native Italian network.

Kiosk at Rome airport

How Much Does a Vodafone Tourist SIM Cost Right Now?

Official tourist-oriented Vodafone prepaid plans cost around €14.95 (~$16 USD) for 30 days.

Vodafone’s standard 30-day tourist packages generally provide 100GB to 200GB of high-speed data in Italy (with around 25GB for EU roaming), plus 200 local minutes and 200 SMS.

Note: Airport stores or third-party kiosks may charge a small one-time SIM activation fee (€5 to €10) on top of the base plan price.

Where Can You Buy a Vodafone SIM?

You can easily buy a Vodafone SIM card at major airport arrival halls or at over 1,000 branded Vodafone stores across Italy.

  • Rome Fiumicino Airport (FCO): Vodafone operates an official counter in the Terminal 3 arrivals area, located directly across from the TIM shop.
  • Milan Malpensa Airport (MXP): While there is no dedicated corporate Vodafone shop in the main arrivals hall, you can buy official Vodafone SIMs at the Forexchange currency desks near the arrivals exit.
  • In City Centers: Official “Vodafone Stores” are located in almost every major city, train station, and shopping district in Italy.
Vodafone Italy kiosk

What Do You Need to Buy a Vodafone SIM?

You must present a valid physical passport to buy and register a Vodafone SIM in Italy.

Under Italian law, all prepaid SIM cards must be registered to an official photo ID before activation.

Tax Code (Codice Fiscale) Note: Some travelers report that certain store employees ask for an Italian tax code (Codice Fiscale) during setup. As a tourist, your passport is legally sufficient. If a store clerk insists on a tax code, ask to speak with a manager, offer your hotel address, or visit a different official Vodafone branch.

Note: Avoid trying to manage or switch your prepaid plan online through Italian portal sites, as those systems often require an Italian national ID card. Paying and setting up directly in-store is much easier for short visits.

Should You Just Buy a Gigago Italy eSIM Instead of a Vodafone SIM?

Yes, buying a Gigago eSIM for Italy is the easiest choice if you prefer instant mobile data the moment you land without queuing at store counters.

Gigago’s Italy eSIM operates on Wind Italy and Orange network infrastructure, providing solid nationwide 4G/5G coverage.

Prices range from $2.5 to $99.5 USD, with validity options from 1 to 30 days. You can choose daily data (500MB–3GB/day), fixed packages (3GB–50GB), or unlimited plans (1GB/day high-speed, then 5 Mbps).

Italy esim by Gigago is alternative to Vodafone SIM
Italy esim by Gigago is alternative to Vodafone SIM

If having Vodafone’s specific speed advantage matters most to you, pick up an official Vodafone SIM upon landing. If convenience, zero paperwork, and instant connectivity matter more, a Gigago eSIM is the easier option.

Frequently Asked Questions

Is Vodafone still an independent company in Italy?

Vodafone Italia legally merged with Fastweb S.p.A. on January 1, 2026. However, all consumer stores, SIM cards, and Vodafone brand services continue operating normally.

Is Vodafone the fastest network in Italy?

Yes. Independent testing by Opensignal confirms Vodafone leads Italy in overall download speeds, upload speeds, 5G performance, and connection reliability.

Do foreign tourists need an Italian Tax Code (Codice Fiscale) to buy a SIM?

No. Your physical passport is legally sufficient for tourist SIM registration in Italy.